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M.I.C.E. is an abbreviation of meetings, incentives, conferences, and exhibitions. And sometimes “E” refers to events, and the “C” sometimes referring to conventions.

MICE normally used to define a particular type of tourism in which large or small groups, usually arranged and planned well in advance, and brought together for some particular purpose.
The incentive tourism is usually undertaken as a type of employee reward by a company or organization for targets achieved or exceeded, or a job well done.
Unlike the other types of MICE tourism, incentive tourism is usually conducted purely for entertainment, rather than professional or educational purposes.

MICE tourism includes a well planned agenda centered on a particular theme or topic, such as profession trade organization, a special interest group or an educational topic.

MICE events locations are normally bid on by specialized convention centers located in particular cities and established for the purpose of bidding on MICE activities. This process of marketing and bidding is normally conducted well in advance of the actual event. MICE tourism is known for its extensive planning and demanding clientele.



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